Selling on Amazon seems to be relatively easy. You set up an
account, create product listing, sit back for orders, execute them and receive
payment. However, at a granular level, there is more to it and sellers will face
issues at each step. This is why Amazon has set up a Service Provider Network
known as Amazon SPN. Amazon trains service providers to offer professional
services to sellers registering on Amazon and thereby improve sales.
Digicommerce is part of the authorized Amazon SPN
services network offering a variety of Amazon-related services and
solutions for sellers.
Getting started on Amazon
Getting started is one of the hardest things to do if one does not
know how. This is where Digicommerce, part of the Amazon SPN services network,
assists sellers to get on board the profitable Amazon marketplace through services
known as Amazon Fly. This comprehensive solution provides complete assistance
to sellers with registration on Amazon, obtaining brand registration, product
listing and availing UPC/EAN exemption if the products proposed to be sold do
not have bar codes or product ID.
Product listing, imaging, cataloging
Buyers on Amazon or any online store have only the image and
product description to rely on in making a purchase decision. The product must
look good and for this professional photography is necessary. At the same time,
the description must be brief but touch all the main points to be convincing
for buyers. It makes a difference when you have Amazon trained professionals
handling these two very vital aspects of your Amazon seller operations.
Backend operations
Sellers must know how to manage their account. This is not easy
given that there will be payments coming in, orders in process and even returns
and adjustments to consider once a payment is received and then a return takes
place. Then there is the matter of shipping and logistics, especially in FBA. A
seller may face action by Amazon and his account may be suspended in which case
one must put forward a case for reinstatement. Then there is the matter of
accounting and taxation to consider, which may not be within the capability of
a seller. By devolving these tasks to an authorized service provider of Amazon SPN
services, the seller is free
to focus more on crucial aspects like sourcing and marketing.
Marketing activities
One can be a passive seller or an active seller on Amazon. Passive
selling means you simply launch your store on Amazon and wait for orders.
Active selling involves advertising optimization by taking part in sponsored
product campaigns, making use of Amazon boost to grow sales and taking part in
promotions. In addition, there are external activities like social media and
PPC campaigns to generate more sales in all of which activities Digicommerce,
authorized e-commerce enabler of Amazon SPN services network can provide
invaluable assistance. Marketing is absolutely indispensable given the fact
that there are hundreds of sellers on Amazon selling the same type of product
and that you need to sell in quantity to make a decent profit after paying
Amazon their fees.
The present and the future
Amazon SPN service provider like Digicommerce can work wonders for
your business. For the present they can help you get registered and start
selling on Amazon, assisting you at each step of the way. You achieve momentum.
Then it is time to accelerate. Again you will find Amazon SPN services
invaluable. If you start with five products it does not mean you should stay
limited. Digi Commerce team will help by analytics and research of markets to
know how you can grow vertically or horizontally and increase the quantum of sales
and add to the product portfolio. You can create a unique brand impression and
image to further enhance desirability in the buyer’s mind and thereby bring in
value addition. Your services as regards prompt response to queries or
complaint resolution are also important for your future as a seller on Amazon. Then there is the matter of pricing to get
adequate profits and, at the same time, remaining competitive. Due to external
factors, you will find that selling a product on Amazon becomes unprofitable.
The SPN expert keeps track of such matters and gives you advice on dumping such
products and going in for more profitable items. This is where you receive
priceless help to stay in front. One way to do this could be to source a
product right and your service provider’s involvement will work wonders.
It does make a difference when you have Amazon trained
professionals with expertise in e-commerce operations by your side. You can sell
more products faster and get on the fast track to success and also stay
compliant with Amazon stipulations for sellers. Since all the complicated
matters are handled by the service provider like Digicommerce you can focus
more on sourcing or on business development.
Catalog and listing management has become super important because it’s the key to drive traffic, retain customers, and improve conversion rates but at the same time, it requires lots of effort and time to be successful. Amazon and Flipkart contain a huge number of SKUs and managing them can become difficult because Amazon and Flipkart have strict cataloging standards, and handling their product data is a challenging task. Moreover, listing and cataloging of their products need to be attractive, compelling for the competitors, up-to-date, drive traffic, sales, and enhance the product visibility. The best listing and cataloging services
ReplyDelete