Selling online is the shortcut to success but
you do need to get it right the first time. Choosing the right marketplace, for
instance, is important. Naturally, you will want a marketplace that has the
widest scope and longest reach. Flipkart is admirable since it serves over 10
crore customers across 1000 cities of India. With just one step you reach out
to this huge market.
Just
how to sell on Flipkart is a question that bothers beginners and you get
answers in this detailed guide.
Preparing yourself to sell on Flipkart
Flipkart is an online marketplace and if you
wish to join you must have the appropriate credentials. This means you first
prepare yourself through appropriate business registrations and certifications.
The primary stage covers:
- Register
a business entity as a proprietorship, partnership, limited partnership,
private limited or public limited company.
- GST
registration which is mandatory and a process in which you may seek
assistance from Digicommerce.
- Register
under shops and establishment act if it is applicable to the area where
you live.
- Open
a bank account in the name of the business.
- Keep
ready proof of identity and address. If you use your home as the office then mention the home address as an office address. If you rent premises you
may need to have papers to serve as proof of address.
- Source
products to sell on Flipkart. This is best done after a survey and research on profitability, quantity and ease of sourcing at the right price. We will touch on this later.
Scan or photograph and keep electronic copies
of all these documents ready. This is the first step on how
to sell on Flipkart.
Note:
- If
you register a business as a proprietorship, you personally are fully
liable so try to register as limited liability or private limited company.
If you decide on a private limited company you must have the certificate
of incorporation, Memorandum & Articles of Association and PAN card in
company name.
- For
ID purpose you may use driving licence, Aadhar, Voter ID or letter from
public authority attesting to your identity.
- For
address proof purpose you may use landline phone bill, electricity bill,
bank statement or lease agreement.
You can get the best advice from Digicommerce
whether you should register as a trust, a private limited company or a
partnership.
Registration as a seller on Flipkart
It is easy. Anyone who is a bit computer
savvy can do it. Simply log on to seller.flipkart.com and enter details such as email address,
mobile, name and password to initiate the process of how to sell on Flipkart.
You signup and Flipkart executives contact you to take the process further.
- The
next steps involve furnishing detailed information in a form and submitting
documents you have kept ready.
- Provided
you have done things right your application should be approved and
Flipkart signs you up as a registered seller.
- You
have access to your storefront dashboard on Flipkart through which you can
manage it, upload photos, writeups and descriptions. You need to take care here to select the right category in which to list products and then upload very clear photographs along with concise and informative writeups to convince visitors on first sight. Remember, buyers can only view photographs and not products. Photos must be taken from different angles to give a complete 360 degree view. You can rope in Digicommerce to provides assistance. You must have at least one product to sell.
The selling process
Now your storefront is all set up and ready
on Flipkart. Visitors are going to view your products and some may place an
order. This is what happens then:
- You
get a notification in your dashboard.
- You
pack and prepare product for shipment using Flipkart approved materials
and labels. Mark order as ready for dispatch in your dashboard.
- Flipkart
logistics service picks up your packaged product for onward transmission.
- Buyer
receives product.
- Flipkart
confirms and then remits payment to you minus their fees and commission.
This takes a week to fortnight.
What you earn
- How
much you earn on each sale is decided by how good you are at sourcing the
product at the lowest price and then pricing it to be competitive on
Flipkart. The better priced a product is the more buyers there will be.
- The
difference between your cost price and sale price is not your pure profit.
You will be paying charges to Flipkart on each sale that includes
commission fee, shipping fee, collection fee, fixed fee and GST on all
service charges of Flipkart.
- Also
keep in mind buyers may return a product even if there is nothing wrong.
Products may be damaged in transit or buyers may damage product and return
it. In all such instances your profit erodes. Pricing is so important and
this is where you will find Digicommerce assistance invaluable. It’s Easy –
Sell
on Flipkart
You cannot sit back
Once you start selling your goal should be to
maximize sales and revenues. This can be done through various ongoing Flipkart
promotions for sellers and also your individual efforts to promote your
storefront. Again, if this task seems daunting you can get Digicommerce to do
it for you. The more you promote your storefront the better it is and there can
be no room for complacency because the marketplace is very competitive.
As they say, you can travel the road to
success but it starts with a first step of how to sell on Flipkart. Take that
step. It could be life-changing.
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